New IPs used for email marketing need to be warmed up to build a good sending reputation. Here’s how to do it:
- Start with low volume (a few hundred emails daily).
- Gradually increase your sending volume over 2-3 weeks.
- Send to engaged users first, not cold lists.
- Monitor your bounce rates and adjust your campaigns accordingly.
Proper IP warming helps avoid spam traps and blacklists, boosting your inbox placement.
