Add List-Unsubscribe and One-Click Headers for Better Inbox Placement

Add List-Unsubscribe and One-Click Headers for Better Inbox Placement

Modern mailbox providers expect an easy, reliable unsubscribe method. Adding List-Unsubscribe and List-Unsubscribe-Post can improve user experience and deliverability.

Required Headers

List-Unsubscribe: <mailto:[email protected]>, <https://yourdomain.com/unsubscribe?list=LIST_ID&email=<%email%>>
List-Unsubscribe-Post: List-Unsubscribe=One-Click

Replace placeholders with your actual endpoints and merge tags.

Best Practices

  • Honor one-click unsubscribes within minutes.
  • Include a visible unsubscribe link in the footer.
  • Do not require login to unsubscribe.

FAQ

  • Q: Is One-Click required?
    A: For bulk senders, Gmail strongly recommends One-Click; it reduces spam complaints and can help inbox placement.
  • Q: Can I use mailto only?
    A: Provide both mailto and HTTPS to maximize compatibility.
  • list-unsubscribe, one-click, headers, deliverability, gmail, compliance
  • 0 Users Found This Useful
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