Before sending large volumes of email, it’s important to warm up your IP address. Here’s how to do it:
- Start by sending small volumes of email (e.g., 50-100 emails) daily.
- Gradually increase the volume over a few weeks.
- Keep bounce rates low and engagement rates high.
- Monitor your IP reputation using tools like SenderScore.
Proper IP warm-up helps you build trust with ISPs and ensures your emails land in the inbox, not the spam folder.