Your IP should say your name, not ours.
An IP whose reverse DNS points at a generic hosting hostname looks like every other
anonymous sender. Point it at mail.yourdomain.com instead and receiving
servers can confirm the machine is who it claims to be. Custom PTR records are set
on request, on every plan, at no extra cost.
- Custom PTR on request
- Dedicated IPv4 included
- Port 25 open
- Set by support, no fee
2 directions
Forward and reverse must agree — that is FCrDNS
- IP → hostname (the PTR record)
- Hostname → IP (your A record)
- HELO name matching both
- One PTR per IP, not per domain
rDNS on a VPS, in One Paragraph
Reverse DNS maps your server's IP address back to a hostname, stored as a PTR record. Many receiving mail servers run a check called Forward-Confirmed reverse DNS: they look up the PTR for your sending IP, then look that hostname up again and confirm it resolves back to the same address. If the two agree, and the hostname matches what your mail server announced in its HELO greeting, the message looks like it came from a machine somebody takes responsibility for. Because reverse DNS lives in the IP owner's zone, we set it — on request, free, on any of the 16 plans, all of which include a dedicated IPv4 address.
- What it is: a PTR record mapping IP → hostname.
- Who sets it: us, because it lives in our address space, not your domain's zone.
- Cost: none, on every plan.
- Scope: one hostname per IP address — not one per sending domain.
- Prerequisite: a forward A record for the same hostname, which you create.
- IPv6: depends on the datacenter — ask before you rely on it.
Related: What is rDNS? · Dedicated IPv4 · Port 25 · SMTP VPS · Email marketing VPS
Why Receiving Servers Care
Reverse DNS is a cheap, hard-to-fake signal, which is exactly why spam filters lean on it.
Anyone can claim a name. Not everyone can prove it.
Your mail server introduces itself with a HELO greeting, and it can say anything it likes. The PTR record cannot — it can only be set by whoever holds the IP address. When the greeting and the PTR agree, the receiving server knows the claim was backed by someone with control of the address space.
A generic hostname is worse than it looks
An IP that reverses to something like a provider's default pool hostname tells the receiver only that the sender did not bother. Some filters weight that heavily, and a few large providers reject outright on a missing PTR. It is the cheapest deliverability problem there is to fix.
Setting It Up, Start to Finish
Five steps. Only one of them needs us.
0 of 5 done
dig -x returns the old value after we have made the change, it is
almost always DNS caching rather than a mistake — try again a little later, or
query an authoritative resolver directly, before opening a second ticket.
Reverse DNS Questions
Dedicated IPv4, and a PTR record that says your name.
From $4.95 a month, with Port 25 open and reverse DNS set on request at no charge — plus a 7-day money-back guarantee.