An IP with no PTR record, or one pointing to a generic hosting hostname unrelated to the sending domain, looks less trustworthy to spam filters than one with a matching, properly configured reverse DNS record.
Because rDNS is tied to IP address ownership, the hosting provider that owns the IP block typically configures the PTR record on request from the customer using that IP.
Yes, "rDNS" describes the concept and "PTR record" describes the specific DNS record type that implements it.
Yes, since rDNS is configured per IP address, you need a dedicated IPv4 address you control.
No, it's one piece; SPF, DKIM, DMARC and a clean sending history all contribute alongside it.
Yes, custom PTR records matching your sending domain can be configured by our support team.
Included with every plan, configured on request — starting at $4.95/month.
View VPS Plans